So you may have noticed we’ve been gone awhile. And you’d be exactly right. We took a time-out… an opportunity to step back, and look upon the game from a new perspective. We wanted to reflect on our achievements to date, consider what we wanted to accomplish going forward, and then take the time to put together the ultimate game plan for the future.
Before long, we realised things needed to change. Nothing as drastic as a relaunch. Instead, a reboot.
Be An Athlete became BAA Clothing.
For S1, we decided to strip it right back, and focus on the art of subtlety. The way we see it - shout, and you’ll be heard. But whisper? And you’ve captured their attention. By focussing on clean lines, exquisite tailoring, and a meticulous attention to detail, our ambition was to produce a sports-inspired range that gets noticed for all the right reasons.
And once noticed, remembered.
The result is a collection of menswear and womenswear that concentrates on the essentials; leggings, t-shirts and zip-through hoodies. But where it differs is our unrivalled attention to detail. We’ve taken the utmost care to produce a cut that defines the form and flatters the figure. Our handpicked fabrics promise enduring comfort, while stealth-styled branding provides that polished finish. And then there’s the all-new colour palette to consider. A minimalistic spectrum means there is nowhere to hide. But then again, why would we want to? Done right, and simplicity is a statement itself.
Confident in the knowledge that the foundations are right, only now are we ready to move on.
This might be BAA 2.0, but it’s only the beginning.....
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