Chiaroscuro is the distribution of light and shade in a picture. We have adopted this concept for our inaugural sportswear collection, by using a palette consisting solely of black and grey. A minimalistic spectrum means there is nowhere to hide. The tailoring must be impeccable. The fit must be perfect. And the fabric must be luxurious. Over the last 12 months, we have taken a step back to achieve exactly that. The result is a menswear range that concentrates on the essentials; long line t-shirts, zip front hoodies and tapered tracksuit bottoms. BAA is designed for an active lifestyle, and so our garments are streamlined to the body for maximum performance. Minimalistic, yes. But done right, and simplicity is a statement in itself.

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